“So, where do you work?”
“At a startup...”
“Well, what does your startup do?”
“Erm...well, uncle, it...oh, lovely weather today, no?”
So, there are lots of reasons to not put names and faces here, because we work in a space shaped by stigma. But what would be the point of that? If it is stigma that we are fighting, we can’t turn to the weather. If we stand for confidence in the face of doubt, then the first step is surely for you to see who we are. So, here we go:
The archetypal insider-outsider of India’s entrepreneurship world. Co-founder of Hector Beverages (Paper Boat) and co-founder of ChannelPlay (arguably India’s largest retail marketing company), but also quixotic challenger of the depressing status quo in rural healthcare (Tardigrade), and a retiree (well, no longer) at 35! Alumnus of IIM Calcutta (class of 2003), and a brief visitor to the corporate world (Coca Cola, Nokia, 2003-06).
The one who ensures there’s method to the madness. Seasoned veteran of the corporate world (Coca Cola, Nokia, Citibank, Tata Docomo). Started BookBhook (a byte-sized book summary business), before heading to Pearson’s on his way to co-founding Misters. Alumnus of IIM Ahmedabad (class of 2001).
The operations man, and another veteran of the corporate world (Berger Paints, ICICI, Reliance Money). Started 360 Yards, a real estate startup, before taking on the windmills with Tardigrade. Alumnus of Narsee Monjee (class of 2003).
The original thinker and, purely coincidentally, the one in-charge of content. Strong agency background (Ogilvy, Webchutney et al) and a masters from Trinity College, Dublin.
The appropriately nerdy techie. Worked on the very complex backend of the telemedicine app at Tardigrade and has put together the absolutely glorious misters.in website.
One of the two vegans. Responsible for keeping things running smoothly here, apart from working on partnerships that matter.
Computer engineer by training (and experience), and nutrition-nerd by choice. Developing world class products working with our illustrious research and science network. Also, the other vegan.
One of the two Maneeshes in the mix (we like things in twos). If you have called the helpline, chances are you have spoken to him. Answering questions from all across India.
Performance marketer who started at Bombay Shaving Company. Now driving the online sales effort and keeping it real.
The other techie. The one with the nifty front-end moves. Also, somewhat needless to say, but say it we must given the whole ‘i’/‘ee’ situation, the other Maneesh.
Because what’s a company without a sociologist? And what’s one without at least one person from JNU? Well, checks two boxes, and gives our content that extra bit of something.