Harvard health defines premature ejaculation as ejaculatory events that occur too quickly (usually less than a minute after beginning sexual activity) and without control. In other words, ejaculation occurs before a man desires for it to happen. It can also occur before or after foreplay or intercourse. Though premature ejaculation doesn’t transcend to infertility, it does have significant distress on men mental health and interpersonal relationships. Though worldwide, the term premature in premature ejaculation is defined differently a global prevalence of 20-30% of men go through it. Having an uncontrolled or early ejaculation at some point in life is normal but if it happens frequently or over a longer time period, it becomes a medical issue.

What causes premature ejaculation is still not known but brain chemistry, physiological and emotional health seem to play a significant role. A lower level of serotonin is a physiological parameter. This can occur due to an array of emotional factors that include stress, depression, anxiety, guilt, relationship problems, and lack of confidence/self-esteem, performance anxiety and sexual repression. Some genetic factors and infection or inflammation to prostate have also been seen to affect ejaculatory functions.

Misters.in Perform is an Ayurvedic Product that features 14 ingredients. All of these ingredients have been used in Ayurveda for centuries and are being used till date. They have all been evaluated and validated for their significant medicinal properties with respect to Ejaculatory function. Perform mainly features Kaunch beej, Kesar, Ashwagandha, Gokshura, Safed Museli, Shilajit and more. These ingredients have been known to target premature ejaculation by various mechanisms. These ingredients together, maintain optimum testosterone levels and manage stress both of which are required for smooth sexual functioning. They also increase blood supply to penile muscles, which helps in maintaining erections for an extended period.

Ashwagandha has been widely studied for its effect on both psychology and physiology. Various clinical studies report a significant effect of ashwagandha in alleviating stress and anxiety. Further, it also improves testosterone levels; thus, improving sexual desire and intensity. Ashwagandha brings the body back to equilibrium by relaxing it when stressed and energizing it when fatigued.

Kaunch beej is another major ingredient that maintains optimum hormone level and has certain molecules similar to that of dopamine, an instrumental hormone when it comes to sexual arousal.

Kesar is a well-known aphrodisiac that works by relaxing the mind and elevating performance.

Gokshura has been reported to increase Nitric Oxide (NO) in the body. NO is important in achieving penile erections, aiding sexual function.

Safed museli, besides maintaining excellent testosterone level, also has a wide variety of molecules with anti-oxidant mechanisms. Oxidative stress and presence of unstable oxygen molecules, is a major cause of sexual dysfunction among males.

Shilajit is an abundant source of fulvic acid that is found to relax the body and increase blood flow to penile muscles sustaining an erection for longer durations of time. All the other ingredients along with the above work cohesively to balance out hormone levels, calm the body and decrease anxiety which consequently leads to an improvement in performance and a longer orgasmic experience.

Mister.in Perform for men has an Ayurvedic ingredient potency score (AIPS) of 11.45 and a scientific research quotient (SRQ) score of 3.1 which, when compared to existing marketed products targeting sexual dysfunction due to premature ejaculation, is significantly higher.

Medically reviewed by Rishabh Verma, RP