Sex has always been an important component of life. For any sexuality, sex is considered to be either a hormone-driven activity to preserve the existence of the human race or a pleasurable activity that cements the bond between two individuals. Sexual health for males can be defined as a state of well-being that involves a wide range of physical, psychological and interpersonal parameters that enables them to fully participate in satisfactory sexual activity. Ability to sustain an erection (Erectile function) and desire to have sex (libido) are major components of a man’s sexual health.

Misters.in Bold for men is a blend of 18 herbs that have been well-studied, scientifically researched and widely used to treat sexual dysfunction, especially erectile dysfunction, in Ayurveda. In laymen terms, erectile dysfunction can be defined as an inability to maintain or get an erection due to reduced blood flow to the penile muscles during arousal. There are several causes of this condition, both physiological and psychological. Cardiovascular diseases like blocked vessels, hypertension, high cholesterol and other disorders like obesity, kidney diseases, stress, anxiety, depression, unhealthy lifestyle, poor eating habits, relationship issues and abuse of drugs are some others.

At present, in allopathy, the only approved drug for erectile dysfunction is Sildenafil, more commonly known as Viagra. Viagra works but like any other drugs, this also has side effects, mainly significant ones that affect the heart. Since heart issues are a major disorder found in patients with erectile dysfunction, Viagra is contraindicated. Thus, in situations like this, Ayurvedic treatment works best as it not only it gives you instant performance enhancement but also works on the root cause of the disorder.

Misters.in Bold for men has 18 ingredients, amongst which the most prominent ones are Ashwagandha, Gokshura, Shilajit, Mastaki, Kesar, Vidaarikand and Akalkara. Ashwagandha has been widely studied for its effect on both psychology and physiology. Various clinical studies reported a significant effect of Ashwagandha in alleviating stress and anxiety. Further, it was reported to improve testosterone levels, therefore improving sexual desire and intensity. Ashwagandha brings the body back to equilibrium by relaxing it when you are stressed and energizes it when you are fatigued.

Kesar is a well-known and well-studied aphrodisiac that functions by relaxing the mind of stress, helping to relieve mental pressures relating to sexual performance that are increasingly common among men. Gokshura has been reported to increase Nitric Oxide (NO) in the body. NO is an instrumental molecule in achieving penile erection.

Shilajit, another key ingredient is an abundant source of fulvic acid. Fulvic acid from Shilajit has been found to relax the body and increase blood flow to penile muscles maintaining a sustained erection and long lasting performance in bed.

Mastaki or mastic is a plant-based resin, rich in zinc. Zinc is a major component of sexual function heavily involved in the processing of testosterone. Mastaki maintains optimum testosterone levels. Vidaarikand is a major source of anti-oxidants that effectively relieve oxidative stress and also have testosterone enhancing properties.

Akalkara maintains healthy hormonal levels possessing significant aphrodisiac activity which is important for long-lasting, orgasmic function.

All the other ingredients present in Bold for Men by Misters synergistically function to increase blood flow to penile muscles, sustain it, improve erections, alleviate stress, anxiety and increase libido.

Misters.in Bold for men also has an Ayurvedic Ingredient Potency Score (AIPS) of 16.05 and Scientific Research Quotient (SRQ) score of 2.95, which are significantly higher than other existing ayurvedic products for erectile dysfunction among men.

Medically reviewed by Rishabh Verma, RP

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